project director naoto fukasawa

While there are such things as “watch-like watches”, for whatever reason, it more often than not happens that watches designed by designers who have not been involved in watch design before are simple round or square shapes with a straight black band attached.

While these may also be viewed as being watch-like, when looked at from the perspective of “watch-like watches” that have evolved as artistically crafted adornments, these watches have what could be called an industrial feel to them. They are what are termed “design watches”.
Thinking about what would result if SEIKO itself was to try its hand at designing such industrial watches led us to the theme for this year – “TOKYO”.
Rather than the watch-like feel brought into Japan from Europe, the watches here are bound to give you a “Tokyo-like” feel.

In Japan, a country whose strong point lies in its attention to detail in the creation of things, the watches here are bound to feel more familiar, somehow Japanese…Tokyo-ish.



Project Director
Naoto Fukasawa

Naoto Fukasawa Profile
Born in 1956. Graduated from Tama Art University. Established Naoto Fukasawa Design in 2003.
A leading Japanese designer on the international scene, Fukasawa has undertaken not only domestic projects but also numerous projects overseas in Italy, Germany, France and Northern Europe. His MUJI CD player, ±0 humidifier, and Infobar and neon for au/KDDI are all part of the permanent collection at MoMA New York. He was accorded the title of Royal Designer for Industry (HonRDI) by the Royal Society of Arts in 2007, and has won over 50 design awards. He has released a compilation of his works, NAOTO FUKASAWA (Phaidon), as well as having authored other books.
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