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power design project

Where SEIKO’ designers explore new possibilities in design.

Every member of Seiko’ design team looks forward every year to the Power Design Project, as it presents them with an opportunity to express their creativity in ways that are not constrained by any commercial considerations. Since its inception in 2002, literally hundreds of new designs have been realized as “concept watches” and have been displayed in Tokyo, Basel and in many other cities around the world. 

The project has a growing reputation, which was recognized in 2008 when it received the prestigious Good Design Award in Japan. Furthermore, several designs have been so well appreciated that they have been added to the international Seiko collection.